Getting seen on the web!
We review the content and structural set up of your website to make sure that it will perform well in the search engines. We look at a range of factors including your average visitor time on page; how your visitors interact with the page content and a range of other factors to make sure that your content represents the best possible foundation for search engine success.
High rankings now require that your site is content rich. We work to position your website as a thought leader in its sector through the content published to your site. This involves establishing an angle from which to approach content and creating a detailed strategy and roadmap for the creation/publishing of that content to the website.
Social Media Optimisation.
In the past it was all about the links to your website. Now it is also about who is sharing links to your content via social media platforms. We make sure that social media is suitably integrated into your website to allow easy sharing of your best content. We then work to stimulate the sharing of your content.
Valuable Links With Outreach.
Links to your site are still the driving force of top rankings. However, Google no longer rewards you for “building” links. They need to be earnt. This involves us creating high value content such as white papers, visual guides, infographics, small animations and videos. We then pitch that content to high quality websites in related sectors with a view to them publishing the content and linking to you as the originators. This way you genuinely “earn” the links and the search engines reward your site accordingly.